Break Beans
A bold, playful coffee brand built around energy, attitude, and everyday hustle.
“Break Beans” turns your coffee break into a statement—loud, fun, and impossible to ignore.
THE CREATIVE APPROACH
The direction is built on emotional minimalism—where each product is not just a drink, but a feeling. The visual system uses bold, flat colors paired with large organic shapes to represent moods like Calm and Clear, creating an immediate emotional hook. Typography is strong, clean, and unapologetic, allowing the brand to feel confident and contemporary. The contrast between soft shapes and structured layouts adds a sense of balance—mirroring the idea of inner alignment. The goal was to create shelf impact while keeping the design intuitive, memorable, and deeply human.
Logo design
Packaging design
Social Medis Design
This project involved building a strong, character-driven brand identity across multiple touchpoints. I designed the logo system with bold typography and an expressive mascot to create a memorable and versatile identity. The packaging system was developed to be impactful yet minimal—using high contrast and consistent visual elements to ensure easy scalability across cups, takeaway packaging, and merchandise.
In addition, I created brand collaterals including posters, signage, and in-store graphics, maintaining a cohesive visual language throughout. The creative direction focused on defining the tone of voice, illustration style, typography system, and overall brand personality—ensuring every touchpoint, from coffee cups to campaign visuals, feels energetic, consistent, and instantly recognizable.
